Keys to Successful Print Ads
With a goal in mind, do not over fill the ad. If your ad is crammed full the reader becomes confused. You want them to remember your message, not have information overload.
You want to make the reader stop! You only have a few seconds to get the reader to stop, look and hopefully read your ad so your headline is key.
Good, high quality picture(s).
Take a minute to check the surroundings of your focused object – remove any items that may be distracting in the back/foreground.
Something pleasant to look at.
Don’t be afraid of “white space”. Print ads are all about visual attraction. If it’s not pleasant to look at, onto the next page your potential customer goes.
Consistent color scheme.
Online presence and print materials should have the same look and feel. You want everyone to know your company when they see whatever you are promoting. Visual recognition is a must.
At the end of the day will your message be remembered? If you follow these few simple steps you will be on the right track to a more successful advertising campaign! Example...